Encore Pro

Encore Pro (FKA Activity Stream) is an event marketing platform for venues where venue marketers have a one stop shop for everything from ads to ticketing. As Activity Stream, they were looking for a new visual identity to hopefully boost their brand, but it became more than that.

After a short-lived time trying to brand Activity Stream, I decided to pivot to a new name to get inspiration. That's where Encore came into play. It's what people want after a good performance, it has a positive connotation, and it's easier and more fun to say than Activity Stream. From there I built and elegant brand using a deep lush green around it, and a starry 'E' as the logo.

After consulting for a bit, we realized they didn't have a brand problem, but rather, a product problem. Even though it was out of scope I did a quick sprint on the UI to show them how product design could help them.