Allora

Allora is a self-improving, decentralized AI network that harnesses community-built machine learning models for highly accurate, context-aware predictions. Users' models competed against each other in different topics to be the most accurate, eventually landing on the most accurate a model can be for a given topic.

Allora wanted a visual identity, product design, and supporting material to help explain this technically complicated domain. From the lovely jellyfish logo, to different X announcement posts, to the marketing site and actual product - I had a hand in most everything for the brand and it's positioning in the market.

For the design approach we decided to go for a more utilitarian style, which opened the doors for better exploration. Simple shapes and limited colors were our friend. Workshopping different abstract ideas to tell the story over time eventually led to the idea of using germs as a metaphor for the system. Using organic amoeba-like shapes to represent topics, and simple rigid shapes to represent the mechanisms that made the topics run was a fun analogy to design into.