Aidem

Aidem is an advertising platform designed to target particular individuals. Users can buy and sell ads to exactly who they need and guarantee that bots will not eat their ad spend. Gio and Nico were looking for help to bring their idea to life.

I was responsible for:

• Extensive research of brands in the space to develop a distinctive brand strategy and position.
• Inventing a unique brand identity, including logo, colors, illustration styles, patterns, etc.
• Applying that identity to the marketing site, product, and other collateral that further extend the brand's positioning.

For the final identity, a couple of options made it through: an 8-bit bright-colored video game style that stood up to the rampant rise of bots stealing your ad spend, and a more neutral-warm collage style brand focused on "finding the one" and the individual. We used pieces from both design concepts to create a visually inviting brand that clearly explained their unique position.